I’m sure you’ve heard of social media scheduling tools such as Tailwind or Board Booster, which allow you to schedule pins to post on a specific day and time for a monthly or annual subscription fee. I have personally used Tailwind in the past to schedule pins for my Pinterest, but I cancelled my subscription at the beginning of December and I’m not looking back!
When I first started my blog, I was all about Tailwind. It was such an easy way to schedule pins in advance so that I was always producing content on my Pinterest for my followers and potential viewers. I loved it and it really helped grow my Pinterest following and monthly views.
It was a great service because there wasn’t a way to do that on Pinterest and it opened up the possibility to reach more people. I know of a lot of bloggers who use Tailwind daily to help them plan and batch their content. Sometimes being a blogger is hard because you have to plan, create, post and promote your content continuously.
Every single day new content is being generated. The less you post, the faster your content will drop down to make way for the thousands of new pins posted every day and when this happens, your exposure decreases and your views decrease as well.
If you stop posting or you don’t post enough, your content will fall into the abyss and it will be harder for you to reach your audience. I’m personal proof of this! I took a break from blogging in October after my cousin passed away and my Pinterest went from 160,000 monthly views to 9,000.
To avoid this, you should constantly be posting your content. That’s where Tailwind stepped in to help. There are some bloggers who have had success by pinning manually, but that takes extreme effort and dedication. There are definitely pros and cons to using a scheduling tool. It’s easy and convenient, but it does cost money and some people aren’t ready to commit to spending $15+ a month on a scheduling tool.
I totally understand that and the cost was only a small factor behind me cancelling my subscription. Pinterest is incredible for blog traffic, so when they updated their platform to allow you to schedule pins RIGHT FROM YOUR PINTEREST ACCOUNT, I couldn’t believe it!
Pinterest now allows you to schedule your own pins FOR FREE right from your dashboard! There is no longer the need for third party scheduling tools because now you don’t even have to leave Pinterest to post your latest content. You can do it all right in your dashboard and it doesn’t cost anything!
I think Pinterest made the right move by allowing users to schedule their pins. Right now you’re only able to choose on the hour or on the half hour mark, but that’s still a step ahead, and as a blogger I need to be able to consistently post my content. Now I don’t have to worry about paying money to a third party platform and I don’t have to worry about pinning limits or any of the other restrictions that Tailwind has.
I’m so excited that I can pin manually on Pinterest and have my content scheduled in advance without needing to purchase a subscription. Are you currently using Tailwind or another scheduling tool? Do you think you’ll make the switch and cancel your subscription or will you stick with it? I would love to hear what everyone else is planning on doing! Let me know in the comments!
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